Need to Block & Exclude Categories in Wordpress? Here is the Solution

Sometimes we need to create a special category to feature posts or other information in the homepage or somewhere else, but don’t want it to appear in the template under the category list or get indexed by Search Engines because of potential duplicate content issues.

One alternative is to block that category from being indexed. The other option is to completely remove it from the template to limit any possibilities to be found and indexed. I will explore both techniques in this post.

Be aware that I will be using the ‘featured’ category with ID number 52 for example purposes.
Blocking Categories … Continue reading»

Popularity of this page: 55%

Duplicate Content Problems and Solutions

Google recently issued an official opinion regarding duplicate content in an article titled Demystifying the “duplicate content penalty.” They emphasized the fact that some techniques will not cause a penalty, but instead may affect the performance of a website in the Search Engine Result Pages (SERP).

According to a post by Google made on Monday, December 18, 2006 at 2:28 PM
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.
In a different post, Google representatives also stated that “Duplicate content doesn’t cause your site to be placed … Continue reading»

Popularity of this page: 66%

Was Twitter coerced by Google to remove links?

In an attempt to remove potential benefits users can get from their social media profiles, Twitter.com joined the crowd of companies providing services, but not allowing their users to obtain any gains, like a simple dofollow link back to their sites, for their content creation efforts.

Twitter recently removed all possibilities to pass link juice in the ‘About’ section by removing linking capabilities from the ‘Bio’ field.

Several days ago I realized that the link in the ‘Web’ section of my Twitter profile was nofollowed; hence I decided to experiment with positioning the link in a different section. I found … Continue reading»

Popularity of this page: 77%

Who Leads the Global Web Strategy, Search Marketing Firms or Translation Companies?

For years there has been dissociation between Translation/Web Globalization companies and Search Engine Marketing (SEM)/Search Engine Optimization (SEO) firms. That gap finally seems to be getting closer, yet very few companies really understand the challenges or have the expertise needed to successfully assist their clients with their global web strategies.
Translation and Web Globalization Companies
On the one hand, Translation and Web Globalization companies have neglected to address important concepts of Search Marketing by not including the basics as part of their Web Globalization standards. For instance, in Lionbridge’s perspective on best practices and standards for Building a Global Web Strategy … Continue reading»

Popularity of this page: 84%

Interview with Aaron Wall about International SEO and Global Search

I have the pleasure of starting the SpanishSEO interview section with someone who is a leading voice in the SEO arena and a name I am sure many of you will know and respect as much as I do.

SEO expert Aaron Wall recently shared with me his perspectives on International SEO, Global Marketing strategies and other important SEO and online marketing issues that I am sure you will all find very useful, interesting and core to your global internationalization plans.

I have been fortunate to actively exchange local and international SEO perspectives with Aaron through his SEOBook Community Forums, access … Continue reading»

Popularity of this page: 100%

Use RSS Feeds to Build Links

One strategy for building quality inbound links is to publish your RSS feeds in a different website where you can have control over the information that is distributed.

Internal link flow can also be improved by publishing your RSS feeds in different sections of the same website.

For example purposes, let say you have two blogs with related topics. The latest posts of one of them can be shown in the other one and vice versa. Or if you have an eCommerce site with a blog located in a sub-domain, and you would like to show the latest posts in the … Continue reading»

Popularity of this page: 88%

Understanding Search Behavior and Search Engine Technology

Search can be a complex process depending on the Search Engine, search modifiers, and other factors. Each Search Engine has different parameters that affect the retrieval of information.

Similarly, searchers’ behaviors are diverse and can only be perceived through the purpose of their searches, intention, time and interpretation of the queries.

As practitioners of Search Engine Optimization, we must understand how search is conducted and the technologies available to searchers. More importantly, we need to put ourselves in the shoes of the searchers in order to understand their needs while matching those needs with the services provided by Search Engines to … Continue reading»

Popularity of this page: 92%