Duplicate Content Problems and Solutions

Google recently issued an official opinion regarding duplicate content in an article titled Demystifying the “duplicate content penalty.” They emphasized the fact that some techniques will not cause a penalty, but instead may affect the performance of a website in the Search Engine Result Pages (SERP). According to a post by Google made on Monday, December 18, 2006 at 2:28 PM Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content... 

Understanding Search Behavior and Search Engine Technology

Search can be a complex process depending on the Search Engine, search modifiers, and other factors. Each Search Engine has different parameters that affect the retrieval of information. Similarly, searchers’ behaviors are diverse and can only be perceived through the purpose of their searches, intention, time and interpretation of the queries. As practitioners of Search Engine Optimization, we must understand how search is conducted and the technologies available to searchers. More importantly, we need to put ourselves... 

3 Quick Tips for Multilingual Keyword Research

The importance of proper keyword research goes beyond simple guessing and testing. It can be a complex task that encompasses a methodical process, that once completed, can set the foundation for ongoing International Search Engine Optimization. The following are three things to consider when doing multilingual keyword research. 1. Define the language coverage: Universal vs. Localized It’s important to define the language in which the keyword research will be conducted and its targeting purpose. By targeting purpose I mean...