Who Leads the Global Web Strategy, Search Marketing Firms or Translation Companies?

For years there has been dissociation between Translation/Web Globalization companies and Search Engine Marketing (SEM)/Search Engine Optimization (SEO) firms. That gap finally seems to be getting closer, yet very few companies really understand the challenges or have the expertise needed to successfully assist their clients with their global web strategies. Translation and Web Globalization Companies On the one hand, Translation and Web Globalization companies have neglected to address important concepts of Search Marketing... 

How to Geo Target Your Site with Google Webmaster Tools

Google Webmaster Trends Analyst Susan Moskwa made a video presentation titled Geo target Your Site with Google Webmaster Tools, in which she explained the basics needed to associate a website with a particular country in order to enhance its presence in the local search results. According to Susan, Google used to (and still does) look at a couple of signals to determine where a site was located or what particular region belonged to. Those signals included: The server location of the website. The Top Level Domain (TLD). Some...