Posted by Augusto Ellacuriaga on August 20, 2008 | 0 comments
For years there has been dissociation between Translation/Web Globalization companies and Search Engine Marketing (SEM)/Search Engine Optimization (SEO) firms in term of Internet Marketing strategies. That gap finally seems to be getting closer, yet very few companies really understand the challenges or have the expertise needed to successfully assist their clients with their global web strategies....continue
Posted by Augusto Ellacuriaga on June 21, 2008 | 15 comments
Google Webmaster Trends Analyst Susan Moskwa made a video presentation titled Geo target Your Site with Google Webmaster Tools, in which she explained the basics needed to associate a website with a particular country in order to enhance its presence in the local search results.
According to Susan, Google used to (and still does) look at a couple of signals to determine where a site was located or what particular region belonged to. Those signals included:...continue